GoGroup builds, operates and holds Hidden Champions and companies with the potential to become them.

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Everyone else is hunting unicorns.

We build Hidden Champions.*

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At GoGroup we build and grow companies.

*Hidden Champion: A company that quietly dominates a niche and grows profitably into a world market leader. Germany has a strong tradition of building Hidden Champions in Mechanical Engineering, in Machine Tools and in Chemical Engineering. In the digital age, that tradition faded. Until now. At GoGroup, we're bringing it back. Some of our companies build software that brings entire industries into the AI age, others focus on a niche. We fund all of them with our own money and time.

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People across the group

You likely never heard of our companies. And that's exactly how we want it.
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We operate away from the spotlight. You won't find much about our companies in the press or hear us bosting about them at investor conferences. At the same time, most of them outperform the majority of companies your read or hear about. It's called Hidden Champions for a reason. Our customers and partners know our companies, that's what matters. In the past, we built companies differently. We chased the next funding round, we pushed for startup press and we boosted about our artificial successes. We even built a unicorn. Then we made the deliberate decision to stop and started building differently. Aligned with the values and the culture of traditional entrepreneurs: Building patiently for the next generation, while taking care of the people around us. This is what GoGroup is today. We are founders who never stopped building.

Where we build

01 The New Industry

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We currently see multiple mega-trends at the same time, together we call them "The New Industry": The AI application layer in Mittelstand and Enterprise companies from manufacturing to logistics; The rebuilding of the physical industrial infrastructure; New energy; and the emerging Robotics wave. They all provide opportunities to build strong Hidden Champions. So we explore these areas deeply and act when we feel there is a hidden opportunity.

02 Deep Human Needs

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We believe that the changes from current technological mega trends and their immense pace, will put enormous pressure on humans. We therefore believe it is more important than ever to celebrate and strengthen what it means to be human. Building resilience and true human relationships. We also believe that massive businesses and Hidden Champions will be built in catering to these deeply human needs. We keep our eyes open and will be there to seize these opportunities.

Selected Champions

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2020

Helloparts

When your car goes into a workshop after an accident, three parties have to agree before anything gets fixed. The insurer decides on the claim and where it goes. The workshop needs the right part, fast, at a price that works. The distributor needs to know what's in stock and what to charge. For decades that meant many phone calls, letters, emails, faxes, and a lot of waiting. helloparts replaced all this. Insurers steer claims through it's platform. Workshops order parts with one click. Distributors can run their inventory and pricing on it. AI makes the whole process even faster. Matching, ordering and routing that took days now happens while the car is still on the ramp. Today helloparts is involved in the majority of automotive aftermarket orders in Germany. Nobody outside the industry knows the name, because it never appears on the invoice. That is what a Hidden Champion looks like. It was started by Nico, one of GoGroup's founding partners, together with Stephan Otto, who had spent 25 years in the automotive sector prior to starting helloparts. Stephan knew which phone calls needed to stop happening. Nico knew how to build the thing that would stop them.

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2021

TrustSpace

A 400-person manufacturer in Baden-Württemberg has the same attackers as a Berlin SaaS company, the same regulators, and the same certificates to earn. What it doesn't have is everything in the cloud. It has machines on the shop floor, servers in the basement, a two-person IT team, and thirty years of systems that were never designed to be audited. New requirements like NIS2 pull tens of thousands of companies into scope that have never been audited before. While VC-funded players chased startups and enterprises already in the cloud, Trustspace built for the typical Hidden Champion. It gets companies compliant, then gives them the tools to stay compliant with almost no ongoing effort. The audits get passed. More importantly the protection is real, as attacks get more sophisticated and requirements keep getting heavier. The backbone of the German economy is not cloud native. It's essential and absolutely worth protecting it. Trustspace is leading the charge.

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2022

Eduneon

Shaping the future of public education institutions.

People behind GoGroup
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Nico Weiler
Nico is a Founding Partner at GoGroup. He spent seven years in the US studying astrophysics at Harvard and living in the heart of Silicon Valley learning the ropes from the best. Before that, he was a World Champion pole vaulter, which is where his competitive streak comes from. He built and ran business development for HelloFresh including it's US launch. He then went deep on the automotive industry, building and selling Caroobi, and then moving on to build Helloparts. He travels every chance he gets, and is happiest working with founders who are smart, ambitious, and a little impatient like him.
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Shishir Goel
Shishir is a Founding Partner at GoGroup. He grew up helping run his father's trading business before studying Computer Engineering at NIT Hamirpur. He got his start in tech through Google Summer of Code, then worked as a developer building products for the US market, while co-founding an elevator parts marketplace on the side. He later joined Fab.com and led a significant part of its engineering team during its rise to unicorn. In 2015, he became CTO at Homebell, building its engineering centre in India from the ground up. Around the same time, he partnered with Nico to build the same for Caroobi.
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Sascha Weiler
Sascha is a Founding Partner at GoGroup. Living with a successful entrepreneur in Silicon Valley during high school, set his direction early. He graduated top 5% from WHU, then joined Rocket Internet, helping to launch Groupon and Zalando across four continents. He left to found Casacanda, building Europe's leading design shopping club and selling the company to Fab.com. He went on to lead product internationally through Fab's rise to a billion-dollar valuation. After that he turned his sights to the construction industry building Homebell and selling it to a major European insurer.
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How is GoGroup different?

We are fully independent. We only work with our own money. No investors or fund with a deadline. 

That gives our companies the one thing venture capital can't provide: time. Time to build fundamentally strong companies with business models that are under-appreciated because they unfold their strength over time. 

This unique setup meets powerful execution. We have built and scaled engineering teams in India since 2012, honing our craft over the years. Today, we know we can take on and execute any challenge we put our power behind. 

In short: We have the execution power, the capital and the patience required to build the next generation of Hidden Champions. 

We are always happy to meet interesting people.


We build Hidden Champions.

Germany Office

GoGroup GmbH Rosenthalerstr. 13 10119 Berlin

India Office

Braincurry Technologies Pvt Limited Pinnacle Tower, Block A, Sector 62, Noida-201301 Uttar Pradesh

UK Office

SG House, 6 St. Cross Road Winchester, SO23 9HX

©2026 GoGroup GmbH. All rights reserved.

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